It’s also important to note that *NOT* everyone that comes up in the search results will be a great fit… but if you get 70% of results to be a good fit of what your ideal client looks like, you’ll be on the right path.

We use this as a litmus test to see whether or not LinkedIn is even a viable platform to focus on – and * hint hint* … 99% of the time, it most definitely is. Now, besides building a database of targeted connections and prospects, another use for the search function is simply to get a general idea of how many people could be potential prospects. But before we dive into the HOW, we need to talk about why… Why use Advanced Search to build targeted connections on LinkedIn?īuilding a database full of your BEST prospects is your primary objective because once connected, you can build a relationship with them through strategic messaging and email campaigns. Here’s the quick answer: We utilize LinkedIn’s Advanced People Search. “How do I find my best prospects on LinkedIn?” Today, we’re going to get tactical and answer a BIG question we hear a lot… And with millions of active business owners at your fingertips, LinkedIn is a business owner’s dream come true!

If you’re a B2B business, it’s never been easier find new clients, connect with them, and engage with them, thanks to online platforms like LinkedIn. Posted by Pat Henseler in LinkedIn Marketing Insights How To: Use Advanced People Search on LinkedIn

Linkedin search